A Multi-Family Investing Secret – Residential Communities
What if we told you that we have a secret to making apartment investing more profitable delivering better cashflow to investors? We do.
The secret is this: make a better product than your competitors.
Let us explain…
What is the unit of measurement at an apartment complex?
Occupancy and vacancy rates. So how do you keep that as high as possible with as little turnover? Turnover means costs in marketing, processing, and unproductive space. The goal is to keep tenants as long as possible. What is even more valuable to a tenant staying longer? A tenant the recommends and brings in other tenants because they are so happy with their situation.
The secret is to create a community that people fall in love with.
From the outset of Thomson Multi Family Group we have engrained in our mission statement that the product that we deliver isn’t just the investment portfolio for our investors but the actual communities that they are investing in. We want you to invest in properties that you would love to be in with your family. If our process and strategies create communities that people love to live in then our investments are more reliable and will deliver a greater ROI.
What are some considerations that we take into account when creating lovable apartment communities to invest in?
Site selection – when we look for communities to invest in we look at the physical location of the site. What is going to be built nearby? What exists nearby already? What areas does it serve? Is it accessible to the community that will be needing to live there?
Community amenities – what exists at the property currently and what will be developing? Are the amenities usable and safe? Are there amenities that are under-utilized and why?
Existing reputation – what is the existing reputation of the community? How can the negative aspects be addressed? How can we communicate that underlying issues and concerns have been addressed?
Property management – is there a reliable pm company in the area? What are the unique needs of the community and do the property managers have the ability to meet those needs?
Regional considerations – what is the long term health outlook of the surrounding area? What is the existing rental market doing and where will it be in 10 – 20 years?
As part of our due diligence we consider all the points above and try to address any additional questions that come up through the process. When we talk about creating communities that people want to live in we need to think about all the things that people are looking for and have to deal with when they are renters. Their needs and expectations should be exceeded when they live in our communities. By creating better apartment complexes our investors receive better ROI as well. We have discussed the concept of cashflow on our Next Level American Dream Podcast and in other blog posts on this site. The concept of creating a lovable community is integral in realizing consistent cashflows for our investors.
We take apartment investing seriously
From scouting to daily operating Thomson Multi Family Group takes the process very seriously. The trust and reliability that we deliver to our investors is dependent on us doing an excellent job from the very beginning. Your investment is what keeps people happy and safe in their apartments and is the fuel that returns profits back to you. We connect all the dots to reveal the pathway towards multi family communities that stay safe, occupied, well managed, and operationally profitable.
Do you have any secrets or tips you’d like to share with us?
Our group is made up of individuals that share and invest in each other’s knowledge and success. We have a fantastic community on our Facebook page that we hope you will share your experiences with. Your journey to financial freedom is built upon the wisdom of others being amplified so we’ve made sure that our social media pages and our podcasts are accessible and open to anyone interested in multi family investing!